Blossom Tea Company’s brand, logo, and packaging all came together in the span of a week. For this project, we were tasked with creating a logo for a tea or coffee company and designing the packaging for the Keurig K-Cups in which the product would be distributed. This company's logo is my hand lettering that was then vectorized. For this project, I chose to create a primary logo and a mark that functioned as a secondary logo. The full logo is used on the box, while the mark is used on the top of the coffee pod. The leaf on the “B” was inspired by the name “Blossom” and the fact that it is a tea company.
